Search Engine optimization

For some, the thought of putting pen to paper-or fingers to keyboard, is enough to cause an instant brain freeze. That's okay; you have better things to do with your time. But, your copy isn't going to write itself.

For many sites, all that is needed to achieve top search engine rankings is a bit of d.i.y. search engine optimization.

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

   • Review of your site content or structure

   • Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript

   • Content development

   • Management of online business development campaigns

   • Keyword research

   • SEO training

   • Most people think of search engine optimization to improve their search engine rankings as being such a skilled task that, without putting a great deal of time and effort into it, it is simply beyond their capabilities. Yes, improving search engine rankings in competitive topic areas does require a good deal of knowledge and expertise and search engine optimization experts are needed, but most websites aren't in very competitive areas.